Having one of the above is great, but having all three is better, and Matilda Djerf has it all. Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the ...

Looking at Djerf Avenue’s array of products is like peeking into Djerf’s actual closet. With oversize blazers, trouser pants, miniskirts, tube tops, flowy button-downs, midi dresses and simple ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

Matilda Djerf and Sofia Richie for Djerf Avenue. Djerf Avenue. Djerf has similarly cultivated an online community. The influencer has 3.1 millions followers on Instagram and has connected with a ...

And Djerf Avenue Beauty started in the same way. I was just missing a hair care brand that I genuinely love, and when I run out, I need to go and purchase more. Djerf Avenue Beauty.