Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

You can get the clothing online in various sizes ... "Girls run to Asda before these go viral. Djerf Avenue print and soooo soft!" In a separate video by a user called @_Brooke0602, she added ...

Djerf Avenue is also now doing monthly anonymous ... list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019. Known for her “clean girl” aesthetic ...

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...