She teamed up with Djerf Avenue for a capsule collection just in time for the holiday season that's all about comfort. Matilda Djerf’s clothing brand is launching the Djerf Avenue x Sofia Richie ...

Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

Djerf Avenue is also now doing monthly anonymous ... list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019. Known for her “clean girl” aesthetic ...

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...