A nyways, she's recently come under fire after Swedish newspaper Aftonbladet (AFT) dropped a report featuring 11 interviews with purported former and current employees of her brand, Djerf Avenue ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Former Djerf Avenue employees have accused the Swedish influencer and co-founder of creating a toxic work environment. ... another accuser alleged Djerf claimed a toilet in the company office, ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue.. One employee described working at ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff. ... “She could scold one in front of the whole office. ...

But these allegations, particularly her fatphobic comments, undermine her brand identity. Djerf Avenue clothing comes in sizes XXS to 4XL. On the Djerf Avenue website, ordinary women, including Djerf ...

Matilda Djerf, 25, is a business owner and influencer with over 2.7 million Instagram followers. In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan.

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

Matilda Djerf is a 25-year-old Swedish designer and influencer with over 2.9 million Instagram followers. Djerf co-founded the fashion brand Djerf Avenue in 2019; it made $34 million in sales last ...