An icon of the 2020s: Matilda Djerf. (Credit: Instagram) Her brand Djerf Avenue has been operating for a while, but this occasion marks the label’s first catwalk show. The big launch celebrated Djerf ...

You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue.. Since the Swedish model ...

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...

Matilda Djerf is a 25-year-old Swedish designer and influencer with over 2.9 million Instagram followers. Djerf co-founded the fashion brand Djerf Avenue in 2019; it made $34 million in sales last ...

Matilda Djerf started Djerf Avenue along with her boyfriend, Rasmus, in 2019. Courtesy of Djerf Avenue 2022-11-16T16:48:14Z ...

Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

The Sweden-born icon has capitalized on her influence by way of Djerf Avenue, a curated fashion brand that features chill-girl wardrobe essentials, like oversized oxford shirts and relaxed denim.

Matilda Djerf has been a fashion influencer for nearly a decade, and when she launched her brand Djerf Avenue in 2019, she gave fans an opportunity to buy her lifestyle directly.

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf wrote in her post on Instagram, where she ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Meet Matilda Djerf, the Swedish influencer who built multimillion-dollar fashion brand Djerf Avenue and has partnered with Hailey Bieber’s Rhode skincare line.

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...