She's kinda a big deal in the modern-day fashion blogger space ... with purported former and current employees of her brand, Djerf Avenue, alleging that she has created a toxic culture of ...

Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

You can get the clothing online in various sizes ... "Girls run to Asda before these go viral. Djerf Avenue print and soooo soft!" In a separate video by a user called @_Brooke0602, she added ...

They are, in short, the remedy to bad clothes days – and these are 11 of our favourites. Founded by influencer Matilda Djerf, Djerf Avenue’s Favourite pants struggle to stay in stock for ...

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...

The Sainsbury's Tu pyjamas have a similar design to the Djerf Avenue Go Slow Pants Fruit set, which have gone viral across Tik Tok and Instagram. But there's a huge price difference, as the Djerf ...