Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

Earlier this year, Djerf fittingly launched a hair styling range as a part of her brand Djerf Avenue Beauty: the On The Go Styling Gel and the Breezy Stylist Mist, and a second wave of products in ...

Matilda Djerf speaks with Bustle all about her newest brand Djerf Avenue Beauty, her exact hair care ... the first drop features two hair stylers: Breezy Styling Mist ($27) and On The Go ...

The influencer and fashion designer dishes on her relationship with her hair, her daily makeup essentials, and Djerf Avenue Beauty’s new hair care collections. Matilda Djerf Made Cardamom Bun ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Frankies Bikinis x Djerf Avenue Breezy Classic Shirt This colorful striped shirt is the perfect staple to wear over a bikini, or paired with shorts or jeans. $99 ...

Matilda Djerf and Sofia Richie for Djerf Avenue. Djerf Avenue. Djerf has similarly cultivated an online community. The influencer has 3.1 millions followers on Instagram and has connected with a ...