“Where did you get that blazer?!” comments, Matilda finally answered the prayers of her loyal fashion followers – launching her clothing label Djerf Avenue in 2019. First launching with an ...

Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers.