While the OTT world is rapidly changing, Disney says it will be difficult for new players to take a commanding role. Speaking on an OTT panel at the recent Streaming Media West show in sunny ...

For a special Second Screen Live showing of Disney's The Little Mermaid however, it's going to be different as moviegoers are encouraged to use their tablets for an augmented experience.

Second Screen is a feature that's currently offered on Disney's "Tron" and "Bambi" Blu-ray discs. Each movie has its own app in Apple's App Store.

The Rise of the Second Screen: Zeebox, GetGlue, Viggle, and More. ZEEBOX . Zeebox was founded in the U.K. in 2011, but it made waves in 2012 in the U.S. Using Twitter feeds, interactive polls, links ...

Disney Experiments With 2-Screen Experience Involves iPads The Little Mermaid Second Screen Live has opened in select theaters across the country. Children are encouraged to bring their iPad to ...

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop, which will allow consumers to purchase items without disrupting their viewing experience.. The new ...

Disney has announced The Little Mermaid: Second Screen Live exclusively for theaters, along with an accompanying iPad app to use while viewing the film, reports /Film. The re-release of the ...

Just when you thought you knew the drill: when the theater lights turn off, so do your mobile devices — Disney invites moviegoers to bring their ‘gadg ...

However, Disney is providing incentive for movie-goers to bring iPads to their Sept. 20 theatrical re-release of the movie. Dubbed “Second Screen Live,” Disney has created an app which will ...