The UK Intellectual Property Office (UKIPO) decision highlights the decisive role played by the notional average consumer and their perception of the marks in the assessment of similarity. Background ...

Dior thought a ‘Sauvage’ perfume ad with Native Americans was a good idea. Not everyone agreed. August 30, 2019 More than 5 years ago Summary (YouTube / Dior) ( (YouTube / Dior)) By Eli Rosenberg ...

Fashion brand Dior is being accused of cultural appropriation for featuring Native American imagery in the advertising campaign for its new cologne, Sauvage, a name that many interpret as racist.

Although the Sauvage fragrance has been part of the Christian Dior brand portfolio since 1966 (reportedly named in honor of fashion publicist Percy Savage) and previous ad campaigns have featured ...