Despite the invaluable benefits of adopting cloud computing to enrich marketing efforts, there are important considerations one must bear in mind when deploying.

That’s why we asked 10 members of Young Entrepreneur Council how a service-based business can use digital marketing to drive more positive word-of-mouth. Their recommendations are below.

Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get ...

With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe, let alone develop a smart strategy.

Tag clouds and word cloud visualizations have evolved into essential tools for displaying textual data in a manner that is both informative and aesthetically engaging.

The customer of today is more demanding when it comes to personalized marketing and service needs.

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s ...

Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor ...