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Advantages of Digital Advertising Digital advertising has been growing by 15% annually since 2010, and it is projected to keep growing for years to come. It's no surprise that digital has become the ...
Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 ...
While digital marketing is an important strategy for small businesses, more are investing in traditional media, including newspapers, TV, and radio, Harvard Business Review reported.
A recent Harris Poll of 2,000 adults, conducted for AD-ID, an advertising industry consultancy, found that six out of 10 streaming viewers reported a negative impression after seeing the same ads ...
What does this mean for digital marketing? Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run.