AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

I recently read an enlightening Moz post that took that digital funnel and paired it with some lesser-known features of Google Analytics to pinpoint the specific marketing channels that are working ...

StackAdapt’s research shows that half of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or exceed KPIs, and 40 per cent ...

For two decades, paid search has been the go-to channel for performance-driven marketers, thanks to its ability to target highly intent-driven users. Its simplicity and impact at the bottom-of-funnel ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Today's marketers are no strangers to full-funnel marketing ... such as digital-first branding and modern design system approaches, as well as qualitative consistency, such as ensuring your owned ...

However, according to advertising experts ... customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel. It leads to more sales in a short time, but it’s not a ...

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll's ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...