Explore examples of how digital transformation is improving businesses, from retail to banking to healthcare. Written by eWEEK content and product recommendations are editorially independent. We ...

Digital products such as music (iTunes), apps (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

Content marketing ROI (Vendor example: Frase) Related Article: 3 Misconceptions About AI in Marketing. ... Digital Marketing. The New Rules for Brand Visibility in Generative Search.

Creating a solid digital marketing strategy for your business begins with a better understanding of the types of digital marketing methods that yield the best returns. Below, we introduce you to ...

Therefore, any marketing you do through digital channels will likely be found by customers as part of their purchase decision. If your business is a startup, there are so many ways to spread the ...

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For example, a German energy firm’s U.K. subsidiary handed over nearly $250,000 to a Hungarian bank account after a scammer used deepfake technology to mimic the CEO’s voice.

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

The advantages of traditional marketing may or may not outweigh the benefits of digital advertising depending on the target audience, goals and available advertising budget. If far and wide reach ...