Whether you’ve been in business for decades or a day, one of the most difficult things to predict about your operations is how to most effectively reach and engage with your target audience.

People Tiring Of Digital Advertising. ... The biggest challenge is to have the same creative discipline for an online digital ad as you have for a full-page ad. In the B2B space, ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly ...

Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a state-of-the-art creative measurement tool designed to evaluate online video ads against the behavioral and ...

The advertising our children see is very different. Since the advent of the internet and mobile technology, ads can reach us anytime, anywhere, and target us based on what our online behavior reveals.