The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Your company should not toss a coin and hope it gets heads; it should choose heads for itself. Digital advertising has been growing by 15% annually since 2010, and it is projected to keep growing for ...

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign restructuring to ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

AR combines the digital world with real elements ... and are responsible for driving the creative direction of advertising campaigns. “New technologies are there to enhance creativity and ...