The trend is expected to continue in 2025, with digital projected to account for 58% of video spending. CPG brands are predicted to spend $14.3 billion in 2025, a 13% increase from 2024, making it the ...

Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video campaigns, according to the second part of an ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run. Amazon is launching an artificial intelligence video ad ...

Amazon may be best known for its e-commerce and cloud computing businesses, but its advertising business is quickly becoming a significant force. If the momentum continues, ads could become one of ...

A top digital marketing company in India helps forge stronger connections and create greater value by commiserating with ...

These insights can inform marketing strategies, helping businesses to make data-driven decisions. For example, AI can identify which marketing channels are driving the most traffic and conversions ...

I pivoted the digital marketing company from agency-style work to educational products. We started accounts on Facebook and Instagram, as well as an email list, which all have around 250,000 ...

This is a 5% year-over-year rise. As mentioned, Cumulus’ digital marketing services grew 24%, with previously radio-only customers using the service jumping 25% from Q2 2024.

The Estée Lauder Companies Inc. (NYSE: EL) announced today that Aude Gandon has been appointed Chief Digital & Marketing ...