Digital Marketing Channels Are Not All Equal–Here’s How to Pick the Right Ones for Your Business Channel selection plays a large role in the success or failure of your digital marketing plan.

With an endless gamut of channels coming into play in today’s complex world of marketing, B2B marketers often find themselves reeling under the pressure of which one to choose. There’s digital ...

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation ...

Which digital marketing channel might bring you the highest ROI for your website – SEO, PPC, social, ... Image Credit. Chart created by Shayne Zalameda. Category News Digital Experience.

Now LUMA Partners has created a new presentation that aims to demystify the digital marketing landscape — and it's particularly useful for those who aren't immersed the industry.. LUMA Partners ...