Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

Banner ads require great attention to detail to get it right. The difference between a banner ad that drives clicks, traffic and leads to a website and one that doesn’t is often marginal at best.

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’.

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising's silver anniversary.

How to combat banner blindness. Many websites use tools that trick or force users to look at advertisements. Examples include pop-up messages, adverts that cover what the user is trying to see, or ...

The ads work with a mobile or web camera, or by uploading a saved photo. Viewers can virtually sample the makeup to see how they might look wearing products that aren't available for actual samples in ...

O’Connell also noted that targeted advertising is more “creepy” than helpful, and finds the tactic intrusive. McCrambley, on the other hand, likens banner ads to telemarketers.

Banner ads have reigned over programmatic for years. Although demand-side platforms have been furiously expanding into emerging formats such as connected TV (CTV), digital out of home (DOOH) and ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least.YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos ...