Differences Between Brand Positioning & Target Marketing. ... Targeting involves both research about potential or current customers and decision-making about how those customers might be served.

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

6. Positioning Articulates Your 'Who,' 'What' And 'Why' Branding is the discipline of marketing that is tasked with developing your brand story, look and feel, and voice and tone.

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...