Positioning involves claiming a position or reputation in a market--or several markets--for a company, product or service. The first step in positioning is specifically identifying the markets to ...

The major difference between physical and perceptual positioning is the strategy behind the messages used to market a product. Some people are more attracted to a product's physical appeal, while ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Positioning is the exercise of establishing the brand in the mind of the consumer. There you have it – one begets the other!!! Your brand is the station’s “umbrella theme” and the ...

You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland ...

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing ...