We might need a heavy marketing focus ... Businesses are going democratic and differences between B2B and B2C are getting blurred every minute. Most of the businesses around the world have ...

The researchers found that 58% of organizations across sectors and geographies have already implemented generative AI for marketing purposes or they are experimenting with using it. There is little ...

B2B marketing operates with a smaller audience ... medium and low) based on the differences between B2B and B2C adoption rates for each use case. We ranked genAI use cases by the adoption gap ...

On the surface, there are stark differences between business-to ... So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them.

I'm not denying there aren't significant differences between B2B and B2C businesses, but they have shrunk over time and don't justify the differences in adoption of email marketing elements, tactics, ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams ... to the businesses between them and the end ...