But not everyone is feeling the design. Some consumers have taken to Twitter to say the new logo looks like a certain popular emoji: The new #hershey logo looks remarkably like the poo emoji ...

Hershey Co. debuted a new corporate logo on Friday before the holiday break, but their early Tuesday morning meeting will likely discuss the new logo's unfortunate resemblance to the "poo emoji." ...

If you squint, it looks like a worried face emoji. IHOP's VP of Marketing, Kirk Thompson, told BuzzFeed that it looked way too much like a frowny face, and that was not what the company was going for.

A specific neural pathway explains why we perceive the new Hershey's logo to look like the poop emoji. This page has been archived and is no longer updated . September 05, 2014 ...

W ith Tesla constantly in the news at the moment (this time for yet another Cybertruck design disaster), it seems like an appropriate time to revive one of our very favourite logo design stories ever.