In it he cautioned against a simplistic view of research as it applies to the design process because it's often synonymous with science--a discipline known for providing "hard truths" about the world.

Design Research is all about staying curious, continuously learning, and challenging assumptions. This iterative process of testing and learning enables us to adapt to users ever changing needs.

That curiosity and empathy — the basis of the human-centered design process — ultimately led to ... and how could they translate that into a viable business model? After Wilcox's team synthesized ...

Business research ... Design of a Business Research Method. Business research methods function to... Research objectives are the expected outcomes or deliverables of the business research process.