Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a supplemental message without adding value. Thus, in general, these types of statements used repetively ...

We can use this toolkit on any piece of text, to bring it to life. Let’s look at a piece of descriptive narrative writing, starting with the title: My day on the farm. Hmm, let’s start with a ...

descriptive anchor text, the next step is to identify what type of anchor text you should attempt to secure. It’s important to note that there are a lot of “best practices” suggested.

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...