Surveys, case studies, job analyses, document analyses, and correlational studies are each a form of descriptive marketing research. A survey gathers information from a sample to construct ...

The goal of descriptive ... water distributor, for example, might want to know how many bottles of water a specific demographic drinks each week. Think of this type of research, sometimes called ...

Little is known, however, about how to design effective social interventions in contexts in which a desirable behaviour is uncommon and only practised by a minority – i.e. where there is a low ...