The goal of descriptive research is to understand ... this would not be the proper approach to use. Observational research involves a researcher observing a certain type of behavior in the ...

Descriptive marketing research is a form of conclusive research ... "A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics"; Sarstedt et al.

While descriptive analytics is widely deployed, it requires a great deal of human planning to use, on a continuous basis. With data-driven approaches, such as predictive, descriptive, and ...