Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Recently, when Search ...

If the customers are individuals, variables such as gender, age and income guide information gathering. If companies form ... example, federal and state census data can be used to extract ...

Google is making it easier to see just what conclusions its ads have come to about you, revamping Google Ad Settings to make it clearer to check – and adjust – the demographic data it uses to ...

It’s just one of many data points that show why marketers need to move beyond simple demographics for choosing their target audiences. In a recent report on this subject, Google suggests that ...