The omni-channel experience is far more than ensuring that the brands website can resolve on a desktop; tablet and a mobile. It is about the brand experience beyond the visual.

Thankfully, the term itself has lost some of its luster over the years. But I still find myself, and my contemporaries, asking, “What exactly is the definition of omnichannel for a retailer?” If you ...

It's become a mantra in the digital marketing world these days: companies need to maintain a seamless customer experience across the multiple channels.

Omni-Channel Strategies Get You Digital Ubiquity ... Marketing innovation begins with recognizing that mobile and the ecosystem of devices that define it is both a means and an end to incredibly ...

Next, define which specific areas of the marketing calendar you expect them to manage. 3. You can set up groups specific to viewers if they’re only supposed to have visibility to a portion of ...

By Exec Edge Editorial Staff Just a few years ago, the word “omnichannel” was rarely heard in meeting rooms—let alone board rooms. Now, it’s become the primary customer experience strategy ...

The term omni-channel seems to be bantered about all over the place, but first one needs to define what it is, and how it impacts a graphic communications company.