"Dataclysm" includes charts, graphs and commentary on how Facebook "Likes" can determine a person's sexual orientation, the rise and fall of a much-hated word on Google and human migration over time.

The posts you "like" on Facebook do more than show support for a friend's new baby or express your obsession with a video of cute kittens. Your "likes" help scientists understand human behavior.

OkCupid co-founder Christian Rudder knows a lot about his site's users. He explains how he uses mass data to explore behavior in his new book Dataclysm: Who We Are (When We Think No One's Looking).

Dataclysm: Who We Are When We Think No One’s Looking / Christian Rudder And hardly any men in their 30s message 20-year-old women: Still, it's harder for women to find a mate as they get older.

Dataclysm. orgA friendship network, with various clusters. This Algorithm Tests The Strength Of Your Relationship ...

Jane Stewart Adams reviews “Dataclysm: Who We Are (When We Think No One’s Looking)” by Christian Rudder. On OKCupid, being black costs you almost a star on your rating.

OkCupid co-founder Christian Rudder knows a lot about his site's users. He explains how he uses mass data to explore behavior in his new book Dataclysm: Who We Are (When We Think No One's Looking).