Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques ...

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. By ...

Here are Laben’s picks for the top five database marketing trends: * Multichannel support for touch points. “Today’s marketing databases integrate call centers, Websites, direct response television, ...

The advantages of database marketing are closely tied to personalization. Using consumer data, marketers deliver personalized experiences across all channels and buying stages.

Here are Laben’s picks for the top five database marketing trends: * Multichannel support for touch points. “Today’s marketing databases integrate call centers, Websites, direct response television, ...

We debate whether B2B marketers should outsource their company's marketing database, or keep it inhouse One of the most important decisions for any B2B marketer is whether or not to outsource the ...