Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions ...

It's fine if the marketing database, in its traditional form, is dead. Ultimately, to live, grow, and thrive, the database—and the entire marketing ecosystem—needs to be reborn into something new.

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. By ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and ...