Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

Nasdaq eVestment and Omni: partners for database marketing. Omni is a Nasdaq eVestment database marketing solution that serves more than 500 fund managers across the investment industry worldwide and ...

We debate whether B2B marketers should outsource their company's marketing database, or keep it inhouse One of the most important decisions for any B2B marketer is whether or not to outsource the ...

How to build a B2B customer databaseFor any company, its marketing database is the lifeblood of the business. It is the wherewithal for reaching not only existing clients but also prospects, whether ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...