Google made this level of Quality Score data available via the AdWords API in March 2016. I recommend reading Brad Geddes’ Search Engine Land post from that time for thoughts on how to start ...

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. VIP CONTRIBUTOR Frederick Vallaeys February 12, 2021 ...

As it turns out, this data is even scarier than the quality score data. Each 10 percent increase in wasted ad spend increases your cost per conversion by 44 to 72 percent.

Data quality is a bottom-line issue that today’s organizations must address – healthy contact data boosts the bottom line, and helps departments across the board achieve strategic goals. So how well ...

Quality Score is a wonderful health indicator, ... *Data in this post is based on 63,000 U.S. based advertiser accounts who spent at least $1 over the course of Q2 2018.

For one data owner, their score in May was 67; by taking suggestions by Atropos Health included in the Data Quality ScoreCard their score climbed to 75 in July and 85 in August.

Data quality is a bottom-line issue that today’s organizations must address – healthy contact data boosts the bottom line, and helps departments across the board achieve strategic goals. So how well ...