Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data quality in the modern economy, where data-driving action is critical to business ...

For example, 45% of companies' CRM data isn't prepared for AI, ... Only 18% of organizations without a full-time employee responsible for CRM data quality plan to hire one in the next twelve ...

To improve how businesses use unstructured data, leaders should follow a series of steps that begin by addressing unstructured data quality issues, identifying and assessing the data to be used ...

Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. The post The marketer’s guide to conquering data quality issues ...