While the study is grounded in China’s Taobao Village model, its implications extend across developing nations where digital ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

developing a forecasting model is a tedious process that varies based on the specific goals and demands of an ecommerce business. Modern dynamic pricing architectures also analyze real-time data ...

Recent studies show that automating ecommerce operations can elevate efficiency and boost marketing ROI by an impressive 45%. Integrating a PIM system with a marketplace platform is also a great idea.

Comprehensive Customer Insights: Unified cross-device tracking provides a holistic view of the customer journey, informing strategies to enhance user experience and increase conversions.

In the evolving landscape of technology, the integration of real-time data pipelines and edge computing is reshaping how brick-and-mortar stores operate. Engaging actively with this gradual evolution ...

At a time when clicks are more elusive to measure than ever, many brands are wasting money on outdated models within the media spend landscape—and they're looking for a way out. Marketers should look ...