Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Data Layer Events. Auto Event Listener. ... Now that Google Tag Manager is collecting data and sending it to Google Analytics 4, you should be able to see that data in your GA4 reports ...

Embracing a universal semantic layer within a modern data stack could be the strategic move that propels organizations towards success today, as well as makes their BI and analytics platform future ...

First-party data will be your only way forward with Google Analytics 4. Now, although third-party data cookies are gone, there is a first-party cookie in use within GA4.