“When you peel back the onion and get rid of all the marketing jargon, the journey to digital business (and digital process intelligence ... down which data might flow within the business.

Determine the importance of each data point discovered in the customer journey mapping process to weed out the not-so-important things. “Don’t lose site of the things you do well,” Inman said.

Enterprise resource planning (ERP) projects are more likely to fail if a data strategy is not central to your ERP roadmap.

From data silos to AI-ready, learn about one leader's journey building a unified data ... By involving directors and VPs early in the process, we ensure that decisions reflect the practical ...