There are many SEO strategies focused on improving UX. And these strategies, when backed by data, can lead to increased conversion rates. Therefore, I have discussed some of the most promising ...

In this article, we’ll break down how CMOs and marketing leaders can use conversion tracking and attribution data to: Understand true channel performance. Make better budget decisions.

In fact, data (paywall) from Statista showed that e-commerce sales conversion rates in quarter one of 2018 were as low as 1.79% for website visits on mobile phones.

CAPI captures conversion signals that would otherwise be missed, enabling longer data retention, better cross-device attribution and more complete user journeys.

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.. In brief, advertisers use offline conversion tracking when they integrate CRM data on ...

Automating data conversion can immediately result in numerous business benefits. Businesses can achieve increased efficiency and focus their efforts and resources on critical value-added activities.

Migrating all of the data to Epic was not feasible or affordable, so staff considered their options and turned to archiving. They went out to bid and chose a vendor. "We started down the road of ...