Selena Gomez’s dark rose lip trend signifies more than just a fleeting beauty moment; it’s an evolution in the world of makeup. This look is setting the stage for a movement that values ...

Dark academia is the glamorization of studying, libraries, and preppy fashion set against a dark, moody backdrop. Here is the viral aesthetic, explained.

When she discovered the dark academia hashtag on TikTok, she knew she found her customer base. Now, her business is named for the aesthetic she loves. Dark academia can have a dark side ...

Viral cottagecore's more edgy cousin, dark cottagecore, is trending for 2022. Shop these dark cottagecore home decor pieces from Etsy, Target, Pottery Barn, and more.