Jesse L. Martin (left) and Jerod Haynes (right) co-star in "The Irrational" on NBC. And "The Irrational" is based on the life of Dan Ariely and his nonfiction book, "Predictably Irrational: The Hidden ...

Jessie L. Martin, who stars in the NBC procedural "The Irrational," said his role as brilliant Professor Alec Mercer inspired him to reach out to one of his old teachers to thank him.

The Irrational’s Jesse L. Martin, Karen David ... The Hidden Forces That Shape Our Decisions, The Irrational takes inspiration from the life of Dan Ariely. Martin plays Alec a.k.a a world ...

Based on the 2008 non-fiction book Predictably Irrational: The Hidden Forces That Shape Our Decisions, The Irrational takes inspiration from the life of Dan Ariely. Martin plays Alec a.k.a a world ...

The Irrational, based on Dan Ariely’s book Predictably Irrational, follows world-renowned professor of behavioral science Alec Mercer (Martin), as he lends his unique expertise on an array of ...

Martin starred as Tom Collins in the 2005 ... Jesse L. Martin, ... “Based on author Dan Ariely’s best-selling novel “Predictably Irrational,” a world-renowned professor of ...