NASCAR legend Dale Earnhardt Jr. and NFL superstar Lamar Jackson are two of the most unlikely people you’d expect to be beefing, but here we are — and it all comes down to the number eight. Jackson has filed opposition to Dale Jr’s attempt to trademark the number,

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Jackson filed his opposition on Wednesday, stating that he will be negatively impacted by Earnhardt's trademark. He filed a trademark for "Era 8" and "Era 8 by Lamar Jackson" as early as 2020 for various merchandise, including shirts, hats, bags, etc.