The only way to get close to the idea of truly personalized B2C marketing is with deep and ever-changing segmentation. You have to understand your customer to a whole new degree, customizing your ...

One thing is front and center: Customer relevancy remains the Holy Grail of marketing. A study recently completed by marketing provider Lyris and the Economist Intelligence Unit found personalization ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

A critical component of this stack is the CMS, which must address key challenges businesses face today: A CMS is vital in ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

EngageLab, a global leader in AI-powered omnichannel customer engagement , proudly presented its cutting-edge solutions at ...