3. Understand Your Perceived Value To The Customer. Perceived value drives purchase behavior. Know what the real value is to your customers, deliver that or more and get testimonials.

Step 1: Understand your firm’s value proposition. Before you serve the market or customer, you should have a good understanding of what you have to offer to the market.

Perceived value is one of the key psychological factors influencing a consumer's purchase of finance and insurance products, Allstate Dealer Services said in a white paper it promoted this fall.