At the core of master data management (MDM ... businesses can unlock the full potential of their customer data in the form of improved loyalty and increase customer lifetime value.

and add to their bottom line. All this makes Customer MDM a vital systems and technology investment for compliant, flexible, and sustained growth. Customer Master Data Management (CMDM ...

The most pressing challenge faced by the top brass in organizations is to handle and manage customer and master data complexities ... and internal data points in addition to data management ...

Putting customer master data in a cloud CRM also facilitates application of agile projects, as a new system can be brought into the customer master fold with each new scrum cycle.

There are even more insidious effects of the Customer 360 approach on an organization’s master data management (MDM) programs and technology implementations—and in turn, its data governance. The ...

The MDM Extension for BigQuery can reduce the time to onboard high-quality customer master data—from weeks to minutes—enabling customers to rapidly develop and deploy their customer data ...

We are passionate about customer success and that’s one of many reasons we’re honored to be named a Gartner Peer Insights Customers’ Choice for Master Data Management. Vendors placed in the ...