The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

According to the latest J.D. Power U.S. Original Equipment Tire Customer Satisfaction Study, brand loyalty looks to be ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

No matter how excellent your products or customer service are, complaints are inevitable in any e-commerce business. How you ...

Leading UAE companies are investing in AI-powered loyalty programmes, with a focus on creating seamless, high-value ...

I think the ideal service isn’t all human or all tech—it is a careful balance that keeps efficiency high but prioritizes human connection for moments that matter.

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The retailer spoke to DIY and pro customers to draw insights from their behavior, allowing the unique needs of both customer ...

Southwest Airlines, known for free bags and open seating, is overhauling policies, leaving loyalists questioning if it’s ...

AEGEAN, the Greek flag carrier, is using Oracle Fusion Cloud Customer Experience (CX) to support its mission to deliver a personalized experience and offering to every traveler. With an integrated ...