The customer journey is expected to become an integral part of every challenger brand’s marketing efforts in the future and is poised to be driven by a convergence of trends and technologies.

SEO’s part in the customer experience journey. For optimal success, it’s vital to harmonize your marketing efforts with the nuanced pathways of the customer experience journey.

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.

CX marketing strategies can help companies create engaging, meaningful relationships with customers that help them to thrive in today’s experience economy.

Marketing Media News. Digital Marketing Workshop Series: How to Build a Content & Customer Journey Strategy. How to Build a Content & Customer Journey Strategy is a 1-day workshop designed to give you ...

3 ways the customer journey can guide SEO A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.

If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view. A customer experience (CX) strategy must look ...

To transform customer experiences, consider these five actionable strategies: 1. Map and optimise the customer journey. A successful marketing strategy starts with understanding the journey in detail.

"Little things you're doing with AI build up into massive value," Matt insists. So, record how your marketing, sales, and customer success teams use AI across the journey in a cross-functional AI ...

Secondary purchase drivers include customer reviews (10.7%), brand reputation (8.9%) and product availability (8.3%); social proof, trust and convenience are all hugely important for the customer ...

The Salesforce "2016 State of Marketing Report" found that a majority (65%) of high-performing marketing teams have a customer journey-centric strategy with 88% describing that approach as critical to ...