Place your online customer feedback form on a secure server. You'll need secure socket layer, or SSL, protection on your web server, which you can get from a web hosting company, to secure the ...

For example, if you are looking to improve an existing product, reach out to customers who have purchased and say, ... Direct mail or customer feedback form at your business; ...

The Importance of Customer Feedback. ... For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells.