Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. The post How to un-silo your organization and be more customer-centric ...

Your customer data can lead you to create the personas that matter most in your customer base. ... For marketing, we include the front-end designers and UI members on the implementation calls, etc.

Think of data as the lifeblood of the company. IT, marketing, product and customer success all depend on it to understand customers and their behavior.

Customer data management best practices offer business opportunities to secure data, engage customers, grow sales, and ...