Businesses use customer analytics to make data-driven strategic decisions ... you determine that most customers aren’t using Wi-Fi connectivity—a standard feature in your hottest-selling model.

Data is a big part of that — experience data, product usage data, business data. These businesses have to collect and analyze it to help build a picture of their engagement with the customer, along ...

Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has won Best Use of Customer Analytics/Data (for ‘The Domino’s Effect ...