Businesses use customer analytics to make data-driven strategic decisions ... you determine that most customers aren’t using Wi-Fi connectivity—a standard feature in your hottest-selling model.

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Data is a big part of that — experience data, product usage data, business data. These businesses have to collect and analyze it to help build a picture of their engagement with the customer, along ...

Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has won Best Use of Customer Analytics/Data (for ‘The Domino’s Effect ...

A brief guide to data visualization, data analytics, and data science platform capabilities and differences, and seven steps to selecting the right data platform for your needs.

Working in tandem with Ernst & Young LLP, they developed a customer personalization engine using data analytics. This advanced system allows guests to have mobile control over many different ...

Data analytics have either been centralized or decentralized. Data mesh tried to fix that. The hub-and-spoke model goes further.

StarTree is adding support for the Apache Iceberg data table format to its real-time data analytics cloud platform.

Companies have long relied on web analytics data like click rates, page views and session lengths to gain customer behavior insights.This method looks at how customers react to what is presented ...

Mark Smith, vice president of digital engagement solutions at CSG, recommends business to overlay voice of customer data with behavioral data captured through customer journey analytics. This ...

Through data-driven analytics, brands can better understand the motivations behind the purchasing of their products and services. Most brands have several different personas reflecting the diverse ...